Employee Value Proposition (EVP)

Attracting and retaining top talent

An employee value proposition (EVP) is more than just a bit of marketing. Compelling EVPs help build an inclusive work environment needed to attract and foster diverse talent.

An EVP articulates why a person should work for your organisation by focusing on the following areas – work, reward, people, environment and opportunities. It should be a combination of the intangible and tangible benefits of working with you. Intangible benefits address such things as diversity, inclusivity and the culture within your workplace. Tangible benefits are things like parental leave, salary, health benefits, share options and more.

People Business can help you to craft an EVP that aligns with the values, goals and needs of your employees.

Benefits of a strong EVP

Attract top talent: A compelling EVP differentiates you from your competitors, making your company more attractive to job seekers
Increase employee engagement: When employees resonate with your EVP, they feel more connected and motivated in their roles
Improve retention: A well-executed EVP fosters loyalty, reducing turnover and creating a stronger, more cohesive team

Strengthen employer branding: Your EVP serves as the foundation for building an authentic, consistent employer brand.
Enhance workplace culture: Aligning your EVP with company values enhances the work environment and fosters greater collaboration.

What our clients say about us

Anna Whitton, CEO, Via

“Graeme has supported us with our Executive Team development. He facilitated two really productive days with our team, having worked with us to thoroughly prepare and tailor to our needs. His time, support and challenge was really effective and has made a difference to the way we work and lead as a team, but also to the way in which we are now working with our new Senior Leadership Team.

Working with Graeme and People Business was a worthwhile investment in our development and he exceeded our expectations. The developmental work was thought-provoking, fun and Graeme created and facilitated a safe space in which we could challenge and support each other effectively. We intend to work with Graeme and People Business again and indeed, we are currently doing so!”

Via

Anna Whitton, CEO

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