Employee Value Proposition (EVP)

Attracting and retaining top talent

An employee value proposition (EVP) is more than just a bit of marketing. Compelling EVPs help build an inclusive work environment needed to attract and foster diverse talent.

An EVP articulates why a person should work for your organisation by focusing on the following areas – work, reward, people, environment and opportunities. It should be a combination of the intangible and tangible benefits of working with you. Intangible benefits address such things as diversity, inclusivity and the culture within your workplace. Tangible benefits are things like parental leave, salary, health benefits, share options and more.

People Business can help you to craft an EVP that aligns with the values, goals and needs of your employees.

Benefits of a strong EVP

  • Attract top talent: A compelling EVP differentiates you from your competitors, making your company more attractive to job seekers

  • Increase employee engagement: When employees resonate with your EVP, they feel more connected and motivated in their roles

  • Improve retention: A well-executed EVP fosters loyalty, reducing turnover and creating a stronger, more cohesive team

  • Strengthen employer branding: Your EVP serves as the foundation for building an authentic, consistent employer brand.

  • Enhance workplace culture: Aligning your EVP with company values enhances the work environment and fosters greater collaboration.

What our clients say about us

Ben Carter, Asta Managing Company

“Working with Graeme felt like an easy relaxed catch-up with no huge time input, but resulted in a material change in the way I approached issues and conversations both in and out of work.”

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