Employee Value Proposition (EVP)

Attracting and retaining top talent

An employee value proposition (EVP) is more than just a bit of marketing. Compelling EVPs help build an inclusive work environment needed to attract and foster diverse talent.

An EVP articulates why a person should work for your organisation by focusing on the following areas – work, reward, people, environment and opportunities. It should be a combination of the intangible and tangible benefits of working with you. Intangible benefits address such things as diversity, inclusivity and the culture within your workplace. Tangible benefits are things like parental leave, salary, health benefits, share options and more.

People Business can help you to craft an EVP that aligns with the values, goals and needs of your employees.

Benefits of a strong EVP

Attract top talent: A compelling EVP differentiates you from your competitors, making your company more attractive to job seekers
Increase employee engagement: When employees resonate with your EVP, they feel more connected and motivated in their roles
Improve retention: A well-executed EVP fosters loyalty, reducing turnover and creating a stronger, more cohesive team

Strengthen employer branding: Your EVP serves as the foundation for building an authentic, consistent employer brand.
Enhance workplace culture: Aligning your EVP with company values enhances the work environment and fosters greater collaboration.

What our clients say about us

Lisa Howes

“Working with Chrissie provided me with a little oasis of support and encouragement during a very difficult time. I loved how she would flex what we did in each session based on developments, progress made and the greatest need at the time. We covered a whole range of things, and she helped me prepare for a really important interview and another important negotiation to conclude on a new position.”

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