The challenge now facing companies of every size – from multi-nationals to local SMEs – is unprecedented. Their way of operating, behaviours, indeed their very purpose is being scrutinised by all stakeholders – and will be continually evaluated.
Arguably the influence of Generation Z means that a business not only has to stand for something but has to be genuine and authentic and seen to be actively living rather than passively stating its values. Because increasingly, that is going to be a key consideration for customers, employees, and every other stakeholder.
Identifying, clarifying, implementing, instilling and living by the foundation attributes of a values driven company will result in trust, resilience, sustainability, and the ability to consistently deliver what it says it is going to.
For a book co-commissioned by People Business, we will be talking to owners and directors whose companies have been on the journey. They are going to be sharing their thoughts on what they see as the specific issues relating to developing a values driven organisation and how that can be achieved (including the obstacles and how they can be addressed).
How did they make their values distinctive as well as real? Has it changed the interaction with staff, customers, and suppliers? Can they say that a values driven company gains better traction in achieving its goals, such as meeting accreditations, in recruitment and retention, being innovative and delighting the customer?
Leading up to publication in DECISION magazine, the latest thought-provoking interview to be included in the report will be available below for you to read.