Employee Value Proposition (EVP)

Attracting and retaining top talent

An employee value proposition (EVP) is more than just a bit of marketing. Compelling EVPs help build an inclusive work environment needed to attract and foster diverse talent.

An EVP articulates why a person should work for your organisation by focusing on the following areas – work, reward, people, environment and opportunities. It should be a combination of the intangible and tangible benefits of working with you. Intangible benefits address such things as diversity, inclusivity and the culture within your workplace. Tangible benefits are things like parental leave, salary, health benefits, share options and more.

People Business can help you to craft an EVP that aligns with the values, goals and needs of your employees.

Benefits of a strong EVP

  • Attract top talent: A compelling EVP differentiates you from your competitors, making your company more attractive to job seekers

  • Increase employee engagement: When employees resonate with your EVP, they feel more connected and motivated in their roles

  • Improve retention: A well-executed EVP fosters loyalty, reducing turnover and creating a stronger, more cohesive team

  • Strengthen employer branding: Your EVP serves as the foundation for building an authentic, consistent employer brand.

  • Enhance workplace culture: Aligning your EVP with company values enhances the work environment and fosters greater collaboration.

What our clients say about us

Tonia Cassandra, Head of People and Culture, Momentum ITSMA

“We had an amazing outcome, so happy with the process and the added bonus is that you were fab to work with! It really helped to go through the process with other HR professionals, which was really key for me. It really took the pressure off when I was being pulled into other work, and I was confident in your assessment of who would be a good fit for final round. Would highly recommend and do it again in a heartbeat.”

Momentum ITSMA
Tonia Cassandra, Head of People and Culture

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